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Hi, I'm Shanna.
I create positioning
and messaging that
sets organizations 
apart and converts
—with content plans
to back them up. 

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I love what I do

With experience in B2B/B2C, I lead:

- Strategic content development

- Content governance

- Brand storytelling

- Messaging frameworks

- Content mapping

- Content audits

- Editorial calendars
- Agency/freelancer management
 

I transform complex ideas into compelling narratives that drive growth. 

I'm passionate about helping organizations achieve their goals through effective storytelling. No matter what you do, there's an opportunity to engage and inspire.

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I've spent 4+ years in biotech and health tech on a mission to drive adoption by changing the way we communicate overwhelming technical and scientific information. Ask me about motivated resistance to persuasion and processing fluency. I'm hyper-focused on accessibility.

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I've also done a whole lot of work for nonprofits, bringing their impact stories to life.

 

But I'll find my passion in any industry. Maybe it's yours.

"Shanna is one of those amazing Content & Brand Strategists who combines strategic thinking with the right words to simplify complex ideas. She is consistently the 'go to' person on the team when it comes to guarding the voice of our brand and when ideas need verbal simplification. She is a tireless advocate for ensuring our audiences can understand and digest ideas quickly. Shanna's calm demeanor and effortless ability to present ideas clearly make her a natural leader among her peers. I am humbled that Shanna has chosen to be a part of my team and am continually impressed with everything she does."

Larissa Friesen, VP of Marketing, Invitae

Let's deep dive into the story your audience wants/needs to hear.

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